Overview
This project was done through a partnership between our Strategic Innovation in Product and Service Design (SIPSD) class and our corporate sponsor, Capital One. We were challenged with applying the entire design process to a problem they were facing
Challenge
How can we create a more cohesive experience for users across Capital One digital banking and physical assets of the café spaces?
Collaborators
Olivia Greco and Danielle Yoon
Duration
10 weeks
Role
Research, Iteration, Storyboarding, Prototyping
Advisors
Roger Mader & Criswell Lappin
“These days people want to do everything online, including their banking. But with the big financial questions, sometimes you need to talk to a real person.”
Research
In order to get a better understanding of what was going on in the café we interviewed people who were in the space.
The Solution
OneLeague is a new membership program designed to help users tap into the full potential of the Capital One cafés.
The OneLeague membership will be accessible through the Capital One app, and anyone can join. Existing Capital One customers will automatically have access to the full OneLeague membership and receive exclusive access to their cafés to both work in a new space and use incredible financial services. Visitors to the café can sign up for a basic OneLeague membership. OneLeague members receive membership benefits through the app including booking money coaching, reserving a table, and earning café points. As cafés become Capital One’s main physical representation, they will provide greater value and consistency for Capital One customers.
User Journey
Below is a sample journey of a customer, John, using One League to get the most out of the cafés and his membership.
