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Living with PBC

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PBC Living App

Overview

This was the first ever app developed by Cambridge BioMarketing to help people with Primary Biliary Cholangitis (PBC) track their disease symptoms, important biomarkers, and monitor their progress over time.

Duration

8 months

Role

Digital Strategy Lead, Research, Ideation, User Testing

Living with PBC is a disease education website developed to empower people living with Primary Biliary Cholangitis to take charge of their own care in order to live their best lives. After a few years of being closely involved in this population, our agency and the client decided to take the leap and work to develop a disease management tool to help people with PBC keep better track of their symptoms as well as their lab results.

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The final app allows patients to log and rate different symptoms common to PBC as often as they want and includes a separate place to save lab results. Both of these logs can be viewed as graphs to give the user more information about their progress.